BIOGRAPHY : ANDREW LAURICH
Andrew Laurich comes highly recommended by his mother, who once told him to know no limitations. The first part of that sentence is humorous, the second part is not, which is fitting because Laurich has proved equally adept at comedic and dramatic work. Over the past five years, he has written and/or directed dozens of broadcast commercials and integrated content for various brands, including Coppertone, Department of Justice, Farmers Insurance, Foot Locker and Sears. In 2011, Laurich was selected for SHOOT Magazine’s New Directors Showcase. He was honored that year at Cannes for his branded Sovereign Bank short, and received similar acclaim at the 2012 Lions for his Johnnie Walker spot, “Man’s World”. In 2014, his music video, “Old Bike”, for singer-songwriter Rob Cantor, received a Best Music Video nomination at the One Screen Festival.
Laurich has also embarked on narrative and TV projects, directing a web series, “faceLIFT”, for Atomic Caviar and developing a reality series for Animal Planet. In 2012, he struck up a collaboration with trailblazing adman Gabriel Miller on the short film, “Art & Corny”. The mockumentary features advertising’s biggest names and won the Merit Award at the 2012 One Show Awards. Their latest project is the dark comedy “A Reasonable Request”, starring John Ennis and Stephen Ellis. Co-written by Laurich and Miller, and directed by Laurich, the film was covered by numerous filmmaking and comedy fanzines, was named “Today’s Best Short” by Digg, and won Best Comedy at the 2015 HollyShorts festival.
Detroit-born Laurich currently lives in Santa Monica with a bottle of sunscreen and a surplus of chutzpah.
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