“Columbus Day”, a spot directed by Andrew Laurich, sparked quite the controversy among viewers. Released on Astral Tequila’s Facebook and Instagram pages a few days before the Oct. 9 holiday, Jonathan Goldsmith — formerly known as “The Most Interesting Man in the World” — “reenacts” what went down when the Italian explorer stumbled upon the New World in 1492.

Watch the entire spot here.

Read another article about the spot from Adweek here.

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