BIOGRAPHY : ANDREW LAURICH
2017 came to a close with a pair of holiday-themed wins for filmmaker Andrew Laurich: Live Bait, his branded short for Fox Studios and Mars Candy, was ranked amongst the “best Halloween ads in years” by Adweek; and he helmed “Columbus Day” for Astral Tequila, created via Erich & Kallman and starring Jonathan Goldsmith in his post-Dos Equis incarnation as an even-more interesting man. In January 2018, Laurich reunited with Astral, their agency and Goldsmith, directing a 10-spot campaign for the brand.
A Reasonable Request, Laurich’s dark comedy short, had the rare distinction of screening at both SxSW and Sundance in 2016. It won Best Comedy at the HollyShorts festival, ranked amongst Vice Media’s Top 10 Shorts of the Year, and shortlisted for Vimeo’s Best Videos of the Year. The film was co-written with Gabriel Miller, with whom Laurich also collaborated on the ad star-studded mockumentary Art & Corny, which won the 2012 One Show Merit Award.
“Old Bike,” which Laurich directed for singer-songwriter Rob Cantor, received a Best Music Video nomination at the 2014 One Screen Festival. In 2011, Laurich was selected for SHOOT’s New Directors Showcase. He was honored that year at Cannes for his branded Sovereign Bank short, and received similar acclaim at the 2012 Lions for Johnnie Walker “Man’s World.”
Laurich‘s growing body of work also spans campaigns such as Carhartt’s 125th Anniversary documentary short series, a heartfelt exploration of 4th and 5th generation American families; numerous automotive projects including Mercedes (with Rickie Fowler); and ads for Sears, Coppertone, Department of Justice, Farmers Insurance and Foot Locker.
Detroit-born Laurich currently lives in Santa Monica, attempting to disprove the global warming hoax.
10100 Venice Blvd., #339
Culver City, California 90232