Originally from Moscow, Lena (whose last name is pronounced SOH-DEE-COV-SKY-YA) already has amassed a list of international spot directing credits, working with brands like McDonald’s, Coca-Cola, Adidas, L’Oreal, and agencies BBDO, DDB, McCann Erickson and TBWA, among many others. In the Russian market, her commercial for Rostelekom, entitled “Phone,” won Best Directorial Debut at the 25th Frame Advertising Festival. CLA is the first stateside roost for Lena, who is represented in Europe by Suprette.
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